Global trends that will affect Polish food trends

In the food market, as in any industry, we can see trends that stand out from the rest. What are the preferences of consumers today? Which trends will dictate the direction for Polish food companies? In our article you will find the 3 most important trends of recent years.

 

 

The constant rush and pursuit to keep up with all everyday matters often take away not only our time, but also energy and willingness to prepare a meal at home. Now consumers adjust their diets to suit their lifestyle, not the other way around. Hence the great popularity of convenience dishes, i.e. ready-made foods. These are disposable, one-portion products that can be easily heated or prepared at home or at work.

We can observe the fashion for convenience at every step - not only fast food restaurants offer the option of take-away meals, but also restaurants introduce this solution. Food companies also eagerly picked up on this idea, adapting to the expectations of consumers. No wonder that nowadays store shelves are filled with ready-made meals. Now, in every supermarket or supermarket, we can easily buy a portion of pierogi stuffed with spinach and broccoli or an already composed dinner (e.g. pork chop, potatoes and salad), which you only need to heat up.

Moreover, this trend, although it already has a strong position in the food market, will not decrease in the near future. On the contrary - food companies, seeing the demand, create more and more new compositions (nowadays they put a strong emphasis on dietary convenience dishes), adapting to the preferences of consumers.

The awareness of what we eat and how it affects our health increases every year. In response to the needs of consumers, for whom not only the price or appearance counts, another trend - clean label - has emerged. The term used primarily in the food industry first appeared on the American market, then on the European market. By choosing products with a clean label (blue drop symbol with a white leaf), the buyer receives a guarantee that they are 100% made. made of natural ingredients without artificial additives. It can therefore be said that a clean label eliminates artificial colors, preservatives, enhancers or the so-called flavor enhancers, with monosodium glutamate at the forefront.

Clean label is a trend that will play an increasingly important role in the food industry every year. Not only producers of processed food try to meet all the conditions, thanks to which the symbol of a blue drop with a white leaf appears on their products, but also bakeries and dairies strive to do so.

This is another trend that is closely related to the growing awareness of consumers. The fashion for a healthy lifestyle translates not only into looking for products with a clean label symbol, but also into reaching for food in smaller packages, preferably one that can be eaten at once. Among people who take care of their diet and adhere to the zero waste principle (they try not to waste food), the so-called snacks at once. Nuts, fruit mousses, rice wafers, and even kabanos and cold cuts - the choice of products is huge, and looking at the stores' offer, you can easily notice that such solutions are not only chosen by producers of dried fruits and sweets, but also by cold cuts.

Do you want to enrich the taste of your delicatessen dishes, processed meat, dairy products or bread? Add the spinach and broccoli stuffing to them. Check why you should bet on Rogowski products.